About us – OTA

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OUR HISTORY

OUR MISSION, VISION, AND STRATEGY

OUR VALUES

CONTINUOUS IMPROVEMENT

A HANDFUL OF VALUES

TECNOLOGY AND DEVELOPMENT

OUR SERVICES

Our History

OTA is dedicated to the conversion and commercialisation of abrasive products, covering various fields of activity and applications.

OTA was founded in June 1973 by Mr. Feliciano Duarte, who gave wings to his entrepreneurial spirit, taking advantage of his extensive experience in the Portuguese abrasives market.

The activity began in leased facilities in Porto, focussing on the import and conversion of products from the main European producer of abrasives at the time.

From the conversion of belts and rolls, OTA quickly evolved into the production of other types of products as well as starting to represent, in Portugal, other top-tier European manufacturers.

To sustain growth, OTA moved, in 1986, to its own facilities in the industrial area of Porto, where it converts various types of products, both using standard solutions and through manufacturing processes designed and developed internally.

With the progressive departure and death of its founder, in 2021, management was progressively transferred to the second generation, who supported him since the mid-80s.

Feliciano Duarte

Founder of OTA

Our Mission, Vision, and Strategy

MISSION

Shaping a brighter future.

VISION

To be a reference in the conversion of flexible abrasives.

GOALS

Provide sustainable value to our main stakeholders: shareholders, employees, customers, suppliers.

STRATEGY

Differentiation:
distinguish ourselves through excellence in the supply of products and services in a B2B environment, with quality, value, integrity, speed, and superior customisation.

Our Values

CUSTOMER FOCUS

We work by becoming part of our customers internal Value Chain.
We recognise the responsibility of providing a critical, low-value product.

LONG-TERM PARTNERSHIPS

We prioritise long-term relationships with customers, suppliers, and employees.
Excellent partnerships are those that make all Parties grow.

VALUE MAXIMIZATION

To maintain long-term relationships, we undertake the mission of continually maximising our customers’ “value-for-money”.

INNOVATION

We are aware that half a century of life is much more than an achievement: it is a responsibility that is assumed with a future based on innovation and technological, functional, organisational, and commercial evolution.
We want to be better and faster; a larger dimension will be a consequence if we are successful.

SUSTAINABILITY

We take ESG practices seriously and are committed to overcoming the most demanding environmental challenges.

Continuous Improvement

50 years converting all types of coated abrasives give us soundness, experience and the responsibility to assume that:
– We are our first competitor;
– What we have achieved to date is already in the past;
– A new achievement must always be better than the previous one;
– We will keep the passion for what we do;
– Without ever losing it, we have to see more than the North.

A Handful of values

Technology and Development

Our processes are increasingly fluid, based on a continued focus on IT.
The combination of standard and tailor-made IT solutions allows us to perfectly cover an industry with special requirements, leaving almost everything at our fingertips.

Our Services

SUPPORT

We have experts capable of offering the best technical and commercial support before and during the use of our solutions.

SEARCH

We invest with customers in the continuous improvement of their processes.

CHALLENGES

We like to be challenged today because it is the way to be better tomorrow.
Errors and defects are an assumed responsibility and an opportunity for improvement.

CUSTOMIZATION

From the product to the packaging, we ensure unique solutions.

QUALITY / PRICE

The cheapest is not always the most economical. The most expensive is not always the best.
We seek to assist each partner to achieve their ideal holistic ratio.

PRICING

We provide customised pricing software to save time and uncertainty in customer operations.

ORDERS

We have in place innovative order management systems, ensuring maximum security, control and efficiency for our customers.

STOCKS

We have several stock management models available, more or less JIT, ensuring total efficiency in customer logistics.

DELIVERY TIMINGS

Priority orders and 24-hour deliveries ensure there is always a back-up when everything else fails.

PAYMENTS SOLUTIONS

We provide diversified payment mechanisms to facilitate customers’ financial management.

AFTER SALES

We provide special after-sales support services.

DIGITAL / STP

We seek to digitise processes to limit errors and inefficiency.

OTA – Organização Técnica de Abrasivos

Rua António da Silva Marinho, 157
4100-064 Porto – Portugal

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